Strategic Marketing

Michael E. Porter, Professor at Harvard Business School, as a leading authority in strategy has motivated us to get deeper into his ideas and to look for their validity in the turbulent and dynamic current business environment by contrasting this one with the context under which Porter issued his strategic proposition. In order to do that, it is being focused on its proposition for business strategy, specifically the Three Generic Strategies. Michael Porter's hypothesis to develop the generic strategies was the industrial organization affirming that companies have some influence on its microeconomic area. Porter's conception of strategy is that it is a matter of competitive position , that a company creates by differentiating themselves in the eyes of its valuable customers, including a process of adding value along a structure of different activities interrelated in a way imperceptible for c...

PEST is useful before SWOT - not generally vice-versa - PEST definitely helps to identify SWOT factors. There is overlap between PEST and SWOT, in that similar factors would appear in each. PEST assesses a market, including competitors, from the standpoint of a particular proposition or a business. SWOT is an assessment of a business or a proposition, whether one’s own or a competitor's. Strategic planning is not a precise science - no tool is mandatory - it's a matter of pragmatic choice as to what helps best to identify and explain the issues. PEST becomes more useful and relevant the larger and more complex the business or proposition, but even for a very small local businesses a PEST analysis can still throw up one or two very significant issues that might otherwise be missed. PEST analysis is very in significance depending on the type of business, e.g., social factors are more obviously relevant to consumer businesses or a B2B business close to the consumer-end of the supp...

Nilkamal Plastics: Creating Value Through Convenience Corporate Brand: Nilkamal, http://www.nilkamal.com/ Nilkamal is a company that successfully branded a commodity. Nilkamal is the market leader in the plastic molded furniture segment in India. The brand has a long history dating back to 1934. The company was founded by Mr. Vrajlal Parekh. Mr. Vrajlal Parekh started manufacturing metal buttons from his small factory. In 1950, he started producing plastic products and the company was called Standard Plastics. Nilkamal Plastics was born in 1956 and became an independent company in 1981. Nilkamal is known for its plastic chairs. But the company is also a major player in manufacturing crates which are used for commercial purposes. The Indian home furniture market is huge with a market size of around Rs 14000 crores. Majority of the market is in the unorganized sector. Nilkamal operates in the moulded furniture market which is around Rs 950 crores. According to reports, 40% of which is in...