Nilkamal Plastics: Creating Value Through Convenience Corporate Brand: Nilkamal, http://www.nilkamal.com/ Nilkamal is a company that successfully branded a commodity. Nilkamal is the market leader in the plastic molded furniture segment in India. The brand has a long history dating back to 1934. The company was founded by Mr. Vrajlal Parekh. Mr. Vrajlal Parekh started manufacturing metal buttons from his small factory. In 1950, he started producing plastic products and the company was called Standard Plastics. Nilkamal Plastics was born in 1956 and became an independent company in 1981. Nilkamal is known for its plastic chairs. But the company is also a major player in manufacturing crates which are used for commercial purposes. The Indian home furniture market is huge with a market size of around Rs 14000 crores. Majority of the market is in the unorganized sector. Nilkamal operates in the moulded furniture market which is around Rs 950 crores. According to reports, 40% of which is in...