Interbrand - Best Global Brands 2011 - Top 100 brands: "2011 Ranking of the Top 100 Brands"
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Michael E. Porter, Professor at Harvard Business School, as a leading authority in strategy has motivated us to get deeper into his ideas and to look for their validity in the turbulent and dynamic current business environment by contrasting this one with the context under which Porter issued his strategic proposition. In order to do that, it is being focused on its proposition for business strategy, specifically the Three Generic Strategies. Michael Porter's hypothesis to develop the generic strategies was the industrial organization affirming that companies have some influence on its microeconomic area. Porter's conception of strategy is that it is a matter of competitive position , that a company creates by differentiating themselves in the eyes of its valuable customers, including a process of adding value along a structure of different activities interrelated in a way imperceptible for c...
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