Managing Brands in an Environmental Crisis

Generic Strategies-Porter's Business Strategy Proposition as a "Way of Competitive Advantage"

Michael E. Porter, Professor at Harvard Business School, as a leading authority in strategy has motivated us to get deeper into his ideas and to look for their validity in the turbulent and dynamic current business environment by contrasting this one with the context under which Porter issued his strategic proposition. In order to do that, it is being focused on its proposition for business strategy, specifically the Three Generic Strategies. Michael Porter's hypothesis to develop the generic strategies was the industrial organization affirming that companies have some influence on its microeconomic area. Porter's conception of strategy is that it is a matter of competitive position , that a company creates by differentiating themselves in the eyes of its valuable customers, including a process of adding value along a structure of different activities interrelated in a way imperceptible for c...

Marketing Mix @ Appolo Hospital

Product : Apollo hospital provides quality healthcare services with more than 53 branches across the country. Prominently Apollo is known best for heart problems and Knee and Hip replacement surgeries besides other major ailments. The specialities include – Heart, Orthopedics, Spine, Cancer Care, Gastroenterology, Neurosciences, Nephrology & Urology Critical Care. Price : The hospital is priced premium and it can afford to do the same because of its positioning and its assurance as well as the reliability on the brand of Apollo hospitals. Along with it, it also helps that there are so many locations and specialities in Apollo hospitals. Thus a patient is reassured of his well being. Place : Apollo Hospitals has around 8500 beds across 53 hospitals in India and overseas. It is located in 15 different places across India which include Ahmedabad, Aragonda, Bangalore, Bhubaneshwar, Bilaspur, Chennai, Delhi, Hyderabad, Kakinata, Kolkata, Madurai, Mauritius, Mysore Noida. Promotions ...

Retail redefined at the Point of Purchase

Retail redefined at the Point of Purchase: This article is saying all about the technology integration specially the smart phone devices that drive consumer behavior at an astonishing rate. It also speaks about how consumers are now empowered by mobile devices and trans-formative in-store technologies that redefine their shopping experiences. Retailers must adapt by deploying service and sales platforms that facilitate the new consumer expectation of convenience, information, and personalized service.

Strategic Marketing

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